Oscar & Scott talk about the importance of remaining authentic to yourself and your practice in all of your social media outlets. Starting with your website, don’t pretend to be something you’re not or make promises you can’t keep. Your site is usually the first thing that will pop up when prospective clients search your name on the Internet. The hosts talk about some issues they discovered in lawyers’ websites and online communications that must be avoided at all costs. Examples include using a picture of someone other than yourself and giving wrong information on a substantive law issue.
Remember that the Internet is forever and a poor social media presence can be devastating to recruiting business and referrals. Listening to this podcast will help you avoid some common and dangerous pitfalls.