Scott and Oscar discuss some recent articles and emerging issues that reflect the change in the legal marketplace. They speak about the need to realize the changing landscape of the legal field in general and the marketing of legal services specifically. Lawyers seeking to develop their practice must adapt to the new expectations of consumers in the legal field.      

This episode discusses how prior to getting involved in networking you have to make sure your online presence is fresh and up to date. Recognize that most clients, referral partners and others will look online to check you out. You must make sure that when they look - especially potential clients- they see the message you want them to see about your developing practice. The hosts discuss the key steps they took to change their online presence and how to implement a similar strategy for your practice. 

EPISODE #1 - Intro to the series: In this episode, Oscar and Scott talk about their backgrounds, their law practices and what led them to develop this podcast. Both hosts discuss how their prior practices began floundering after long periods of success and how they had to retool and reboot their own businesses. Topics discussed this week include: - The current state of the legal marketplace - What solo and small firm lawyers need to start thinking about to succeed under current conditions.

EPISODE #2 – Be the CEO of Your Practice: This episode discusses how the first step in rebooting your law practice is taking stock in your current practice and realizing that you must take charge of every facet of your business.

Topics discussed this week include;

- The importance of making sound business decisions
- Examining your competitors to take stock of the marketplace
- How to analyze your practice areas and make sure that your social media presence   is geared to those practice areas.
- The importance and need for a business plan
- How implementing a business plan properly can be the key to running a successful   practice.     

Oscar and Scott discuss how Authenticity is the first core element needed to help reboot your business. Using personal experiences, the two hosts discuss how their passion for particular fields of law helped to revive their practices.

Topics on this weeks show include:

- The need to look inward to assess what it is about the practice of law that initially interested you
- How your “authentic self” needs to be projected in client meetings and interactions and your social media.
- How being authentic in your practice also leads to being content in your practice.

Oscar and Scott discuss how Value is the second core element that you need to focus on to improve your law practice.

Topics discussed during this weeks episode include:

- How being authentic leads directly to providing value to your clients and your referral partners.
- How Scott came to realize the importance of authenticity and value and how he embraced them to reboot his law practice.
- The need to provide value not just to clients but to your networking group and other referral partners.
- How to consistently provide value to build up client and referral source loyalty.       

This episode focuses on the importance of networking which both hosts feel is the lifeblood to developing a vibrant and successful practice. They discuss what networking is and how they became involved with it. The hosts talk about how it is vital to engage in networking to develop your practice and referral sources.

Some topics discussed during this episode: 

- Preparing your “personal self” to network
- Putting the time in to develop the confidence to discuss yourself and your practice in a positive way in social and networking situations.
- Scott and Oscar provide examples of how they personally prepared themselves for networking