In this episode, Oscar and Scott welcome writer Cathy Reisenwitz. Cathy who writes on a number of law-related topics for Capterra Legal Software Blog, Above the Law and other sites recently wrote an article for Lawyerist entitled “The Legal industry is About to Get Ubered Hard.”
The hosts discuss Cathy’s article with her and what it means for lawyers unwilling to adapt to technological changes in the practice. Cathy explains that, like cab drivers, lawyers have been protected by legislation and regulation limiting who can practice law. This lack of competitive pressure has kept law nearly unchanged over the last hundred years. However, technological innovation makes it cost effective to offer new ways to serve the market, motivating entrepreneurs to go around protectionist legislation.
Lawyers who fail to recognize this major change in how lawyers and consumers interact – or even how consumers are interacting with business in general- are doomed to having their practices fail on the vine. Scott and Oscar discuss how prior podcasts have encouraged lawyers to look carefully at their social media; their use of technology; and changing consumer expectations about lawyers are affecting their practice. Cathy and the host talk about some specific steps lawyers can take to adapt to the current technology and marketplace.
You can find Cathy on Twitter at @CapterraLegal
and you can read her legal blog at http://blog.capterra.com/author/creisenwitz/
The hosts discuss how small and solo firms need to focus on being organized in order to be successful. As lawyers, we all take deadlines very seriously – appearance dates, statutes of limitation, etc. So we should treat the business goals and “to do “ list” items we set for ourselves as importantly as we treat important dates in our legal matters.
Scott and Oscar talk about what works for them and which strategies they employed that helped them get organized and stay focused on business development. It can be hard for those of us who are not keen on technology to learn new methods of law firm management, but the podcast discusses why it’s essential and offers tips on getting it
done.
Prior podcasts have discussed the importance of your online presence. Well, your website is the axis around which all of your online presence revolves. Finding the right web site developer is critical to the success of your website. Join us as we discusses what to look for in a website developer, what pitfalls to avoid and what should the contract between you and the developer involve.
We discuss why you may not want to choose a company that “specializes” in law firm website development. You must look to find the right fit, as you will need to have a website person who is responsive and willing to let you manage the content and look of the site. We also touch on topics such as SEO, Google analytics, and other areas that you will need to familiarize yourself with as you enter the digital marketplace