This week’s episode finds our podcast hosts both comfortably rested from Anguilla vacations and once again pondering what “The Next Big Thing” is for law practices. Scott and Oscar talk about how the Hollywood industry and Las Vegas both rose out of nothing, filling a void no one saw that was there to be seen. While in some sense LegalZoom and Avvo have done that for the practice of law, there really hasn’t been a “Sea change” in the way law is practiced; these examples tell us however that such an event may be right around the corner. Will you be ready? Will you even recognize it? More importantly, perhaps its best to focus on what the big change to your practice maybe that is right there for you to find if you just take the time to look.

Clichés become clichés for a reason – they’re true. This week’s podcast analyzes the old cliché about “stepping out of your comfort box.” When you just do what you have always done and what you know best, you don’t get the chance to find out what you are truly capable of. Take a chance, try something new, something you are perhaps nervous or outright frightened to try related to your practice – attend a new networking group, take on a public speaking opportunity, start a new blog. Even if you fail, the odds are high you will learn something useful about yourself and your practice.

What’s a young lawyer to do? Every client says they want experience but if you have just started your practice how do get those clients? What about if you are trying a new practice area but don’t have any successes in that area to tout? This week’s episode discusses ways you can build your practice while you develop the experience clients want. Focus on other areas – customer service, connectivity, price point. What’s important is that you be authentic and let the client know what value you can provide in place of experience. It takes time to get experience but there are things you can communicate to clients and provide to clients that are just as important as a long resume.