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Reboot Your Law Practice

Scott Limmer and Oscar Michelen, lawyers who watched their once thriving solo (Scott) and small firm (Oscar) law practices lose direction, discuss how based on the principals of being authentic, giving value and building business relationships & networking they were able to analyze, reboot, and grow their law practices and offer practical advice on how you can grow your solo or small law practice too. Join them each week to discuss topics such as legal marketing, personal & professional growth, networking, technology and helping mold and grow your personal self and your online persona.
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Now displaying: November, 2016
Nov 29, 2016

The show often discusses the importance of networking and following up with potential clients and referral partners. The hosts remind listeners, however, that not everything you do will work and almost none of it will work right away. You never know which of your efforts will bear fruit and, in some cases, it may take some time before it generates any business. That’s why it’s important to have a balanced approach to building your business. Different things will come to fruition at different times and some things won’t ever produce results. That’s also why it’s important to keep a good flow of communication and contact with your best sources of business to keep your practice on the top of their mind. The hosts discuss the importance of balancing your time between doing the work and getting the work to allow you plant as many seeds as you can and hopefully reap a harvest.

Nov 22, 2016

Regardless of how you feel about the results of the 2016 Presidential election, we can learn a lot about marketing our small or solo firms from this election. When President-elect Trump launched his campaign, there were 17 other GOP candidates. He distinguished himself and rose to the top by first analyzing “Who are my voters.” Just like we talk about lawyers trying to reboot – your first step is analyzing “Who are my clients?” “Where will my business come from?” Focusing and targeting your message is clear and no one did that better than Donald Trump. The other factor is being true to yourself – be authentic. If you were to ask his voters to list three adjectives about Trump the word “authentic” would be one of them on all their lists. If you would ask Clinton voters – as much as they like her – that word would not top the list. Finally, he gave voters concrete promises of what he would deliver that resonated with his target voter. That equates with our mantra of offering value to your prospective clients. While many pundits will be analyzing this election for years to come, lawyers looking to develop or reboot their practices would do well to learn the lessons of the 2016 electoral season

Nov 15, 2016

Scott and Oscar were asked to present about podcasting at this year’s Above the Law’s Academy For Private Practice. The hosts talk about their presentation and also discuss their takeaway from the conference. ATL presented many highly-informed and qualified speakers who talked about the place for lawyers in the gig economy; what legal tech works best for small and solo practitioners; and the rapidly changing face of legal practice in the new millennium. All lawyers need to assess their practices and see how it has been and can be affected in the new legal landscape. The host talk about specific things they learned and appreciated from the conference and how listeners can apply some if these tools to their business.

Nov 8, 2016

The hosts talk about Scott’s decision to stop focusing on Special Education Law, one area of his growing practice that he felt tended to “muddle the message” of the rest of his practice. It was not an easy decision as Special Ed Law was an integral part of Scott’s Reboot plan. Nevertheless, as the hosts point out, you should look at the overall picture and message you are sending to potential clients. Also, it’s hard to give up something you have committed to but sometimes it’s necessary to make sure you continue to grow and develop. Part of Rebooting is making the hard choices about what works and doesn’t work for your practice.

Nov 1, 2016

As the popular book “The E-Myth” teaches us, you must be the craftsman, manager and the entrepreneur and none of those positions can be neglected. However, you must also be careful that paying too much attention to one role can be very impactful on the practice overall. The problem most often arises when the things you put into place force you to put more time into the craftsman phase of your legal practice. You have to consider what can be out-sourced or delegated to others. Delegation of course requires you to then shift time to the manager side of the practice. The other answer is to find ways to organize your time carefully and realizing that your growing practice may have to encroach on what you had previously scheduled as “free time.” Legal technology can be helpful in finding this balance as there are numerous programs for practice management that can save you time and money. You have to always be mindful and vigilant of how these three parts of your practice are being handled to make sure that your law practice is operating properly.

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