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Reboot Your Law Practice

Scott Limmer and Oscar Michelen, lawyers who watched their once thriving solo (Scott) and small firm (Oscar) law practices lose direction, discuss how based on the principals of being authentic, giving value and building business relationships & networking they were able to analyze, reboot, and grow their law practices and offer practical advice on how you can grow your solo or small law practice too. Join them each week to discuss topics such as legal marketing, personal & professional growth, networking, technology and helping mold and grow your personal self and your online persona.
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Now displaying: July, 2016
Jul 26, 2016

The most important piece of advise that Oscar and Scott can give to an attorney or firm creating their legal website is to be intimately involved in the process. You can not just pay “a website guy” and let them create what they think your website should look like. No one but you knows what is valuable to your potential clients, the answers they are looking for, the tone that needs to be taken. Scott detailed the process of creating the website for his Student Defense practice area. He discussed his role as the project manager and the work that went into finding the developer, writer, SEO guy, etc. The hosts discuss the importance of spending the time vetting your website vendors to construct a solid trustworthy team that will help you create and maintain your website.

Jul 19, 2016

Things have been changing in the field of law for some time now but lawyers seem to be stuck in the past. As a group, lawyers tend to be conservative and slow to change. But if you are trying to survive and thrive in this new paradigm, you need to adapt your practice to the changing ways and the new competition. Scott and Oscar talk about how to make sure you are aware of what the issues are and how your practice needs to change and adapt. Clients today have certain expectations before they even meet you through their research on the internet and place high value on the information they find on the internet. What does the internet say about your practice area? What does the internet say about you? These are two questions you need to make sure point to why you would be a good choice for their legal needs. And more importantly, clients will also want to see from your web presence that you are up to date technologically-wise. Make sure you remain authentic to your story but at the same time project a current, modern look and feel that will make clients feel comfortable choosing you to be their lawyer.

Jul 12, 2016

These days everybody’s got something to say about everything. And social media gives the whole world a platform to show off their knowledge and their stupidity. Scott and Oscar tell some cautionary tales about when they or their clients got caught up in online comments and statements that they regretted. The hosts also talk about the need to think before you text or email as these digital messages are permanent and can be taken out of context. Here are three rules to remember before engaging in digital or online communication: - Rule 1: Don’t Say Anything: The first and foremost rule is to think twice – no make that three times- before posting anything or commenting on a matter you are dealing with. It may be hard to resist the temptation but try you must. More importantly, the client definitely must be instructed not to comment online about a pending matter. - Rule 2: Edit Yourself: Before emailing or posting, go over what you are saying carefully. Not just to avoid being berated by the grammar police but to really think about what you are saying and to make sure you can’t just stick to applying to Rule 1. - Rule 3: Online is Forever: Remember that this fantastic tidbit you absolutely must post (See Rule 1) will never go away. If it needs other prior statements to be properly taken in context then make that clear in the comment itself. How would this statement look on its own if admitted into evidence say at a grievance proceeding or in your adversary’s

Jul 5, 2016

This week the hosts discuss what to do what you don’t have a lot of legal work to do. Scott explains how College Discipline and Special Education have became a large part of his practice over the past year and because the summer is pretty much dead for these areas of practice, he lays out how he plans to use this extra time. The hosts suggest you see the opportunity in the down time. Reflect on your practice and plan moving forward. Create a business plan. Implement systems. They also suggest actions such as; - writing an article - have a networking lunch once a week - get involved with your local bar association The hosts suggest that you look at specific aspects or systems in your practice that you want to change and consider them failures. Truly reboot by taking the time to tear them down, and then build them back up with your vision and knowledge.

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