Oscar and Scott begin this weeks podcast discussing the importance of referral partners being aware of and in agreement with how the referral fee is going to be handled. They then discuss treating that source as more than just an outlet for cases. They advise you to think of any referral relationship you have and take the opportunity to take this person out to lunch and discuss your relationship.
When dealing with clients and referral sources, one aspect that will always lead to a negative impression is either not being respectful of or wasting that persons time. While you may thing taking a quick phone call during is a meeting is “no big deal” it can most definitely leave a bad impression on the client. Likewise you need to have a understanding of the kinds of cases your referral partners are looking for as well as the job they are expecting from you. You don’t want to waste the time of someone you are trying to do business with.
Scott and Oscar continue their discussion about New York Matrimonial Lawyer Jolene Louis's ebook, “Things I Wish I Knew About Social Media Marketing before Going Solo.” They dive a little deeper and discuss; - Using Instagram to attract clients - Using Facebook ads to providing information - Using periscope to expand upon a blog post or tour of you office - Importance of managing online reviews Ultimately everything you put out into the social media world should show your value, authority and authenticity.
New York Matrimonial lawyer Joleena Louis wrote an ebook entitled ""Things I Wish I Knew About Social Media Marketing Before Going Solo."" Oscar and Scott discuss some of the advice she outlines such as; - Using social media to advertise - Not advertising to your followers - Keep social media professional - you are your business - Understanding the balance between staying professional vs. your personal opinion - Does having a large amount of followers automatically give you authenticity - Why Blog?