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Reboot Your Law Practice

Scott Limmer and Oscar Michelen, lawyers who watched their once thriving solo (Scott) and small firm (Oscar) law practices lose direction, discuss how based on the principals of being authentic, giving value and building business relationships & networking they were able to analyze, reboot, and grow their law practices and offer practical advice on how you can grow your solo or small law practice too. Join them each week to discuss topics such as legal marketing, personal & professional growth, networking, technology and helping mold and grow your personal self and your online persona.
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Now displaying: November, 2015
Nov 24, 2015

This week Oscar and Scott discuss how to decide how much to put into your marketing budget. While industry surveys report that law firms average between 1.5-3% of gross revenue for marketing, Oscar and Scott discus how the numbers can be deceptive. Firstly, the surveys usually involve big law firms so the numbers will not be applicable to solo or small firm practitioners.

Before deciding how much to spend, you have to decide who your target audience is and where can you reach them. Spending money on marketing without a precise game plan as to what kind of business you seek to attract is just throwing money out the window. The hosts also discuss that you should take parts of your current budget that you may not consider to be marketing but which should be used to develop your practice so that the numbers involved are applicable to a marketing budget. For example:

• Bar association dues
• CLE classes
• Tickets to certain fundraisers
• And of course – your website costs

All of these items should be keyed toward developing business and are proper items to include in your marketing budget.

Nov 17, 2015

Oscar & Scott talk about the importance of remaining authentic to yourself and your practice in all of your social media outlets. Starting with your website, don’t pretend to be something you’re not or make promises you can’t keep. Your site is usually the first thing that will pop up when prospective clients search your name on the Internet. The hosts talk about some issues they discovered in lawyers’ websites and online communications that must be avoided at all costs. Examples include using a picture of someone other than yourself and giving wrong information on a substantive law issue.
Remember that the Internet is forever and a poor social media presence can be devastating to recruiting business and referrals. Listening to this podcast will help you avoid some common and dangerous pitfalls.

Nov 10, 2015

This week we talk about tried and true big business ideas that you can use for your solo or small practice. Scott read a few business books and he and Oscar talk about how to apply the methods he learned about to your practice.
They discuss the following books

The E Myth by Michael Gerber
http://www.amazon.com/The-E-Myth-Revisited-Small-Businesses/dp/0887307280
The E-Myth discusses the differing, oftentimes conflicting, roles of a business owner as he must take on the duties of the entrepreneur, technician and manager of their small business. Scott and Oscar agree that you must wear many hats as a business owner and you must put time and effort into ll aspects of your practice.

Traction by Gino Wickman
http://www.amazon.com/Traction-Get-Grip-Your-Business/dp/1936661837/ref=asap_bc?ie=UTF8
What Scott took away from Traction is that the key to growing your business is to plan. Create a Vision statement. Identify Core processes. Create Measurable priorities.

Zero to One by Peter Theil
http://www.amazon.com/Zero-One-Notes-Startups-Future/dp/0804139296/ref=asap_bc?ie=UTF8
There were two points in in Zero to One that resonated with Scott. The author wrote about the need to run your business like a franchise. Create systems so that your business could run without you. The author also discussed how secrets fuel businesses. Oscar and Scott discussed determining the secrets you know and translating it into value you can give to a client.

Nov 3, 2015

In this episode the podcast hosts talk about developing and transitioning into a new practice area. Scott has Oscar take listeners through how he made a transition into a new practice area when his main practice field –criminal defense - began to decrease. Oscar explains why the need arose and how he adapted and developed as he transitioned. The podcast hosts apply lessons learned from this experience into tools listeners can use and apply to their own practices.

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