Oscar gets the discussion going this week talking about what he learned from a review of old files from his prior firm that had been in storage in his house for the past seven years. In talking about it with Scott, he discusses what he should have been able to see about his practice and its marketing efforts had he paid attention. That leads to the hosts talking about the need to be mindful and to analyze what you are doing in your marketing efforts. Don’t just keep trying new things without putting in the effort of looking at what you have done before and what worked and didn’t. When starting a new marketing effort, don’t do it unless have you thought about: