Scott and Oscar continue their discussion about Scott’s presentation and attendance at Avvo’s annual Lawyernomics conference in Las Vegas. The talk focuses on SEO and recognizing where your practice is at - brand new practices don’t have the same needs and opportunities as mature growing practices. The focus must be on what can best improve your practice. Not everything will work for everybody. The hosts discuss the value of attending professional conferences to keep learning about what’s out there and new ways to develop a consistently successful practice.