We are all inundated by pop-ups and email messages from various sources telling us how to grow our practices using technology and social media. What’s real and what’s just hucksterism? This podcast focuses on what has worked and not worked for the hosts and what core messages we can take from those ads that are telling us what basic areas we need to focus on to expand our client base and income. Scott and Oscar discuss specific steps they have taken and how they have tailored their social media to attract more of the clients they want. The bottom line is that you need to spend time and energy thinking about using tech and not just follow every carrot placed in front of you